The Storied History of Louis Vuitton
Louis Vuitton (Louis Vuitton Malletier, LV) is a French luxury fashion house founded in 1854. The infamous LV monogram has become a worldwide status symbol while the company’s most famous designs – such as the Speedy 35 handbags – are instantly recognizable. LV is the world’s leading international luxury house. In its’ handbag, ready-to-wear, jewelry, and luggage lines are some of the most sought after items in the world.
So, how did this company become such a giant and how did its’ designs become internationally recognized?
A Long Road to the Big Time
When Louis Vuitton made the journey from Jura, in the east of France, to the capital of Paris he probably didn’t realize that he was setting a chain in motion that would lead to an international sensation. In 1854, Vuitton opened a small shop in Paris from which he would manufacture high-end luggage for the wealthy French elite. Before the turn of the century he had created Damier canvas (a print that is still popular today), the classic LV logo, and had expanded the company’s influence to both England and America. Under the tutelage of his son George, the company further expanded its’ worldwide reputation. But, it wasn’t until the 20th century that Louis Vuitton truly became and international player. In the 1930s LV introduced the Speedy, a bag that would become an all-time favourite and that defined the luxury handbag. By this time Louis Vuitton was already the world’s leading fashion house, and the company has since only deepened its’ fame.
The Past 75 Years of Louis Vuitton
The post-WWII period has been very good to Louis Vuitton. After revamping its classic canvas to make it more supple and pliable in the 1950s, LV proceeded to apply it to all sorts of women’s accessories, from purses to wallets. The move was a fashion revolution. Monogram Canvas is now ubiquitous and synonymous with style. LV has expanded its’ repertoire to include fragrances, jewellery, watches, and prêt-a-porter. There is no luxury item that LV doesn’t manufacture. On top of this, this century has seen LV collaborate with some of the brightest fashion stars – form Stephen Sprouse to Takashi Mukakami to Marc Jacobs – for inspired modern designs that prove the company is not just going to rest upon its’ laurels.
At Louis Vuitton past, present, and future all always represented in stunning designs.